Bitget Launches Zero-Interest Loan Initiative for Market Makers to Strengthen Altcoin Markets

Bitget has unveiled a new Institutional Financing Program that provides market makers a unique chance to bolster liquidity: up to 2 million USDT in interest-free loans specially designed for the altcoin markets. The program, announced on November 4, 2025, is active from November 1, 2025, to January 31, 2026. This initiative aims to empower professional traders and market-making firms by offering cheaper capital to sustain smaller, less liquid tokens.

What sets this initiative apart is Bitget's move to significantly lower the participation barriers. Instead of requiring the standard trading-volume thresholds for institutional financing, participants need only reach 50% of the usual monthly benchmark to qualify for this zero-interest financing option. Bitget emphasizes how this step is designed to enhance capital efficiency for market makers operating in fragmented markets with volatile spreads and limited depth.

Bitget CEO Gracy Chen highlighted the importance of liquidity in smaller-cap tokens, stating, "Liquidity in smaller-cap tokens is essential for a healthy crypto market." She further explained that by lowering entry barriers, Bitget enables market makers to operate flexibly, deploy capital efficiently, and ultimately contribute to making altcoin markets more accessible and stable for all traders. This vision reinforces the belief that targeted financing can enhance market conditions for emerging digital assets.

The program specifically targets professional quantitative trading firms and market-making teams specializing in altcoins, along with new institutional clients not previously part of Bitget's financing schemes. By tailoring capital access in this way, Bitget hopes to attract dedicated liquidity providers into smaller markets that many exchanges struggle to consistently support.

This initiative aligns with a broader industry trend of introducing customized, performance-linked programs for liquidity providers, moving away from one-size-fits-all fee schedules. Many exchanges are experimenting with structures that incentivize activity in thinner markets. Bitget's zero-interest financing is a prime example of this shift, underscoring the platform's commitment to supporting smaller token markets.

Since its launch in 2018, Bitget has expanded into a one-stop Universal Exchange, serving a global user base with diverse tokenized products. The platform provides AI-driven trading tools, multi-chain support, and its non-custodial Bitget Wallet connects to over 130 blockchains and thousands of dApps. Beyond trading, Bitget has forged sponsorships with major sports properties and initiated social-impact projects to enhance its presence beyond the crypto industry.

For trading desks leveraging this offer, the financing presents a chance to allocate more capital into altcoin markets at reduced costs. Bitget notes that the program's goal extends beyond short-term volume: by prioritizing market makers in smaller markets, the initiative seeks to smooth liquidity, narrow spreads, and contribute incrementally towards deeper and more stable crypto markets.