YouTube Says New Policy Doesn't Ban All Crypto Content, Despite Uproar From Creators

YouTube recently announced that it will expand its ban on online gambling-related content. The updated policy will prohibit redirecting viewers to websites offering items with real-world monetary value, such as video game skins, cosmetics, and NFTs. The new rules will take effect on November 17.

The announcement triggered an uproar in the crypto community, as content creators feared a blanket ban on crypto-related content, particularly crypto gaming. However, a YouTube spokesperson clarified to Decrypt that this would not be the case, stating, "Content showing video game skins or cosmetics creators earn, or general discussions about NFTs and other items with real-world value will not be impacted by this update."

Starting November 17, any content promoting NFTs, crypto tokens, or in-game skins with real-world monetary value will be categorized as gambling violations. This move seems to target content that parallels gambling mechanics, such as Counter-Strike 2 case openings, which are often compared to casino gambling. Still, YouTube confirmed that legitimate crypto gaming experiences will remain unaffected by the policy changes.

The updated policy appears to be a reaction to the growing prevalence of casino-sponsored content among creators. These casino websites offer rewards in cash, crypto tokens, and NFTs. However, casino sites certified by Google will not face restrictions. Google requires operators to meet region-specific requirements for certification, such as targeting specific U.S. states where online gambling is permitted. Although Google does not publish a list of certified gambling sites, operators can apply for approval.

Some creators, like pseudonymous crypto content creator Iceyyy, view the policy update as a necessary step. "We've seen a rise of Counter-Strike case openings and online gambling content, which require mature guidelines to protect underage audiences," Iceyyy said. He added that the changes seem reasonable and will not drastically impact normal crypto content. Meanwhile, creators like Gorilla acknowledge that activities like trading NFTs or meme coins may appear as gambling to some audiences, but emphasize that YouTube's focus is on gambling sites.

Despite the stricter rules, YouTube clarified that content featuring certified gambling sites or applications will only be age-restricted, provided it does not violate standard Community Guidelines. However, content promising guaranteed returns—regardless of the gambling site's certification—will be removed immediately, as confirmed by a YouTube spokesperson. This ensures that misleading or exploitative practices are curbed while still allowing legitimate content to exist.

For crypto gaming enthusiasts, the new policy updates appear to safeguard their favorite content creators, as long as creators avoid promoting get-rich-quick schemes. This balance between consumer protection and content freedom highlights YouTube's effort to quantify the line between gambling and legitimate crypto content.