Moon Inc attracts US investors with today's debut and Bitcoin-focused expansion

Moon Inc. announced that its shares are now available to U.S. investors on the OTCQX Best Market as of November 5, following an upgrade from the OTC Pink tier. The company also marked this milestone with a bell ringing event at OTC Markets Group in New York. This transition opens a direct investment channel for U.S. retail and institutional investors to access the Hong Kong-listed issuer, trading under code 1723 on the HKEX. Moon Inc. recently shifted focus from prepaid connectivity to Bitcoin-focused consumer products.

The company views the OTCQX graduation as a critical piece of a broader capital strategy aligned with a Bitcoin standard and deeper engagement within U.S. markets. John Riggins, Moon Inc.'s CEO, stated that the move aims to provide a cleaner pathway for U.S. investors to invest in Hong Kong’s regulated digital asset ecosystem while supporting the company’s expansion across Asia.

Earlier this year, Moon Inc. completed a legal rebranding, changing its name from HK Asia Holdings while retaining the 1723 stock code on the HKEX. This rebranding formalized its strategic pivot toward Bitcoin-focused services. The move coincided with an October financing round of approximately HK$65.5 million (around US$8.8 million), raised through a combination of new shares and convertible notes. The funds are allocated to the rollout of a Bitcoin-enabled prepaid card and expansion into Thailand and South Korea. A notable group of Bitcoin miners supported the funding effort.

Moon Inc. is building a unique strategy by leveraging its legacy prepaid distribution network to integrate Bitcoin-native rails. This approach allows users to distribute Bitcoin loads via the same cash-in channels used for SIM and mobile top-ups. The model positions Bitcoin as analogous to phone credit, targeting underserved segments that primarily use physical agents rather than banked channels. Execution depends on key factors like licensing, issuer partnerships, and agent activation in relevant markets.

The upgrade to the OTCQX Best Market reduces trading friction for U.S.-based investors while maintaining the primary listing in Hong Kong. This step enhances corporate disclosure and quotation quality for investors. Moon Inc. described the upgrade as part of a global growth strategy, emphasizing regional product launches, improved governance, and transparency. The move also builds on a yearlong restructuring that began with UTXO Management and Sora Ventures stepping in to steer leadership and strategic direction.

Moon Inc.’s growth trajectory involves several key milestones, including licensing agreements and agent activation in Thailand and South Korea. The company is also focused on expanding monthly active loaders, average load sizes, and refining balance-sheet Bitcoin policies. Revenue scenarios for 2026 project monthly gross revenue ranging from $0.36 million (Bear) to $19 million (Bull), depending on factors like agent density, treasury policy, and operational costs. Compliance, including KYC and KYT, will play a crucial role in determining unit economics.

Moon Inc. identifies Hong Kong as a strategic base for digital asset activities, supported by its favorable regulatory environment, including the listing of spot Bitcoin (BTC) and Ethereum (ETH) ETFs. The company’s ability to convert prepaid distribution into Bitcoin loading points will depend on revenue levers like active loaders, average ticket sizes, and transaction spreads. The company’s move into OTCQX provides U.S. investors clear visibility into this strategy, while bolstering confidence through disclosures and a focus on governance.