Sonic Labs CEO outlines plan to drive growth through real-world utility
Sonic Labs CEO Michael Demeter unveiled a long-term growth strategy focused on fundamentals, execution, and utility. Key initiatives include a U.S. expansion with a New York office to bolster institutional engagement, the introduction of a new fee and burn model to reward builders and validators while supporting deflationary tokenomics, and a shift toward sustainable, purposeful growth prioritized over speculative hype. The strategy emphasizes disciplined execution, network value generation, and integration with traditional finance. Future developments include functionality upgrades, real-world adoption efforts, and global outreach via the GMSonic partner platform.
Layer-1

Introduction of Sonic Labs' New Phase
Sonic Labs is entering a new phase under CEO Michael Demeter, who shared a long-term roadmap designed to reshape how the layer-1 blockchain creates and sustains value. Demeter emphasized a focus on fundamentals, execution, and utility to drive sustainable growth and lasting impact.
Key Strategies and U.S. Expansion
The company announced plans to open a New York office, marking its expansion to the U.S. to strengthen institutional ties and boost policy engagement. Furthermore, Sonic Labs is hiring across business development, marketing, and sales to better position the project within regulated markets and attract enterprise adoption.
New Fee and Burn Model for Deflationary Tokenomics
A new "Fee Monetization" model will introduce tiered rewards for network participants, incentivizing builders and validators. This system also includes increasing token burns, supporting deflationary tokenomics and ensuring sustainable growth within the ecosystem.
Refocusing on Fundamentals and Real Utility
Michael Demeter emphasized a shift toward disciplined execution and real economic value, prioritizing long-term growth over speculation. Sonic Labs’ strong treasury allows the company to pursue alliances and expansion without concerns about cash flow. This new phase aims to turn Sonic into a value engine for builders, validators, and token holders, with a focus on real-world utility.
Building a Sustainable Ecosystem
The company's growth strategy revolves around turning network activity into measurable value. Builders will earn based on the transactions they generate, validators will receive fixed rewards for securing the network, and token holders will benefit from consistent token burns. Additionally, Sonic's partner platform, GMSonic, will evolve into an educational and content hub, helping to enhance global reach.
Focus on Technology and Future Proposals
Sonic’s technology already ranks among the fastest in the industry. Future Sonic Improvement Proposals will focus on real-world adoption, interoperability, and business-focused upgrades. This includes exploring traditional finance integration and discussing ETF-related opportunities to ensure widespread adoption.
Conclusion and Vision for the Future
Michael Demeter concluded that Sonic Labs is entering a new stage of disciplined, purpose-driven growth. While this next chapter will take time, he expressed confidence in the strong foundation and momentum of the Sonic ecosystem. He reinforced that healthy and sustainable price performance would reflect the ecosystem's strength, driven by real usage and delivery, not speculation.